What do we do?

We help your businesses:

  • Increase the value of your data.
  • Richly classify behaviors in real-time.
  • Gather real-time audience insights.
  • Integrate with 3rd-party media buying platforms.

Who is it for?

Data Owners

including publishing platforms and tools, web and mobile applications, media companies, social networks, user-generated sites, shopping sites and others. In short, anyone seeking to get optimum value from their audiences.

Media Buyers & Platforms

seeking to leverage real-time, high-performance audience intelligence across web, mobile, and video media channels for next-generation brand and performance marketing.

Why use it?

We apply innovative, new science at scale. Sociocast discovers and anticipates audiences based on how they behave and change in real-time. We study what people do, and how they influence each other, to predict affinity and action.

Learn more about the science behind Sociocast »

We Make Mobile Data Usable

Sociocast seamlessly amplified web behavior with real-time mobile data, finally making mobile intelligence a reality.

Science that Works

Sociocast's Social Mobility science has been pioneered by Yahoo! alumni and MIT computer scientists. Using our science, we have shown up to 85% predictability in user mobility in web and mobile environments.

Audience on Steroids

Stop guessing. Sociocast enables you to quickly augment your first-party data with collective insights about your users, helping you save time and money, and better understand and monetize your data effectively.

Rss

From our Blog »

TheInternetin2015_4e0893a777c9c
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Posted by Firouz Ardalan on January 23rd, 2012

2015: The Era of the Zettabyte

It’s nothing new that the world is creating more data then ever before. However, its not always easy to visual just how much data is out there. The info-graphic below shows us in a very digestible manner what the world of data will look like in 3 years from now. After I saw this I [...]

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Posted by Firouz Ardalan on January 13th, 2012

“Today we know more about Jupiter than the guy who lives next door to us. We can predict where an election will go, we can turn a gene on or off, and we can even send a robot to Mars, but we are lost if asked to explain or predict the phenomena we might expect [...]

jonas
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Posted by Scott Hoffman on December 23rd, 2011

Jeff Jonas talks about Big Data

Jeff Jonas of IBM* talks about Big Data and the challenges to enterprises. We love his definition of what big data is: *Our own Giri Iyengar is also an IBM Research Alumni, and we are proud!