Real-Time Audience Amplification
Enabling advertisers to purchase “lookalikes” is a key trend in online advertising these days. How do we improve existing methods?
A breakthrough technology enabling content companies to unleash the power of relevance. Sociocast gathers insights from the way users interact with content, discovers new audiences as they emerge, and helps you monetize audience segments with greater success than ever before.
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Sociocast delivers better audiences. We discover and anticipate audiences based on how they behave and change in REAL-TIME. We study what people do, and how they influence each other, to predict affinity and action.
Learn more about the science behind Sociocast »Enabling advertisers to purchase “lookalikes” is a key trend in online advertising these days. How do we improve existing methods?
When we look at understanding consumer preferences, within the backdrop of social interaction and influence, we can benefit by capturing behavioral data.
Just read Bynamite’s article in NYTimes. Interesting theory. Not sure it has legs.